How Brands Win by Listening Assignment Example | Topics and Well Written Essays - 250 words

How Brands Win by Listening - Assignment Example The customers are well informed, and most of them are on the social media. Using the social media to sell the brand will not only upturn the company’s sales but will also enable the company to identify areas that need improvements. In this regards, the power of listening through social media stands out to be one of the effective marketing strategies in the 21st Century. How do marketing managers engage with the consumers and how brands can capitalize on the power of listening are important factors that every business should focus on as stated by Jeff. The power of social marketing on improving the brand is not just a theoretical aspect or rather a practical one. Jeff Bodzewsk gave several examples to highlight this point. However, the example of Nissan stands out to be a great example on the importance social marketing. Nissan had not been getting the best reviews on the social media regarding their brands. Their reaction was quite splendid. They took this positively, and they listened to consumers’ opinions and integrated them into improving their brand. The fact that they did that through social media is the outstanding fact. Since this presentation was released in 2010, several companies have engaged in a â€Å"listening strategy†. For example, Samsung has improved its brands tremendously by launching different kinds of brands of its smartphones. The power of social marketing has played a vital role in this process. That is; Samsung uses social media to determine tastes and preferences of its customers. Thereafter, it produces brands that satisfy those taste and preferences. Jeff Bodzewsk’s advice on the power of listening is an important business aspect that every business entity should implement. Companies such as General Motors Ltd should implement this strategy. This is because General Motors has not been active on social media. It is not enough to just start the conversation, but a firm should go

Brief Memo Case Study Example | Topics and Well Written Essays - 1500 words

Brief Memo - Case Study Example As the adviser firm, Harris Associates LP was sued by Jones amongst other investors, citing – section 36(b) of the Act. From receiving an adverse finding as passed by the Illinois District Court, Jones appealed, gaining a hearing in the Seventh Circuit Court of Appeals (Jones v. Harris Associates L.P., 08-586 1). However, in the end, the majority of the Court of Appeals (Maryland) did rule against the claim, citing the lack of judicial authority; regarding the legal regulation of investment company fees. In explanation, the court was of the view that the best regulator of ‘fees’ was the free market-arena itself. Further rejecting the provided line of argumentation, the court also viewed government as not being ‘in-place’; in regard to making such an assessment. Ultimately, the ideal portrayed was that of a strong free-market approach, as opposed to legislative interpretation of prevailing aspects of the existing economy (Jones v. Harris Associates L.P). In effect, the court ruled that when the settling entity/ person charged with a given trust’s (firm) administration made a given decision, it was in essence conclusive. This is in reference to – The Contractarian Basis of the Law of Trusts, 105 Yale L.J. 625 (1995) (Jones v. Harris Associates L.P., 08-5 86 1). In the case of the – Serita J. Weathersby v. Kentucky Fried Chicken National Management Co., No. 92-2360 (1993/4) Case [326 Md. 663, 670, 607, A.2d 8 (1992)] – essentially concerns discrimination within the employment sector, public accommodation and housing. Under focus is the aspect of employment litigation whereby the Maryland Court of Appeals did, and continues to emphasize, on the need of tort law; in regard to intentional infliction of emotional distress, to be utilized sparingly. This should be only in cases of opprobrious behavior that is inclusive of truly outrageous/ extreme conduct; extreme to the nature of going beyond bounds of decency, and hence